How Olympique de Marseille transformed the supporter experience at the Vélodrome
Beyond the pitch, the supporter experience is at the heart of modern sport. It is in this spirit of innovation and service that Olympique de Marseille teamed up with OneFlash for its 2024-2025 season. The goal: to offer supporters a memorable, uninterrupted experience.
Olympique de Marseille: +1,000 users a month.
The challenge: meeting strong supporter demand
Olympique de Marseille had identified a clear need among its season-ticket holders: a mobile charging service in the stadium's various areas. OM wanted to respond to this demand, particularly in the hospitality areas, which host between 800 and 900 people at every match. The aim was to let spectators stay connected without battery constraints, making the most of the event throughout the season.
The solution: a full deployment and tailored customisation
The collaboration between Olympique de Marseille and OneFlash began at the launch of the 2024-2025 season. OneFlash supported the club by deploying 15 charging stations across the whole stadium. Benjamin Lianès, Head of Hospitality at Olympique de Marseille, wished to praise OneFlash's ability to listen to the club's specific needs and the "customisation of the screens and the different stations". A tailored service that has allowed OM to satisfy its customers and to consider a long-term partnership.
The results: a very positive outcome and delighted supporters
After a season of partnership, the outcome is very positive. Early feedback from supporters is very positive, with a high satisfaction rate.
- Fleet: 15 OneFlash stations.
- Average usage time: 78 minutes.
- User NPS: 4.40/5.
These promising results pave the way for new activations and special events organised within the stadium.
🗣️ The customer's view: valuable support for subscriber satisfaction
For Benjamin Lianès, the support and listening of the OneFlash team are key to this success. He adds that the solution allows them to "satisfy our customers and to be able to consider a long-term partnership with them".
Not convinced yet? Read our complete guide to choosing the right provider.
